GIF thumbnails often work better than images in emails because they give your subscribers a better feel of what your video is about, increasing the chances they’ll click to watch it. This works even better than a still picture to encourage high engagement rates. You could make the placeholder a GIF, too. Write your newsletter’s copy using solid advice from copywriters and then embed the thumbnail/screenshot of the video into the body of the email, as seen below. Create your email and import a thumbnail or screenshot into the email Your video now has a unique URL, which you’ll need for the next step. Now that you’ve successfully uploaded your video, you can go to your YouTube page to access the video. To upload your thumbnail, click the “ Custom thumbnail” button. The recommended size for these images is 1280×720 pixels. You can create a custom thumbnail if you already have a verified profile and don’t like any of the YouTube auto-generated thumbnail options. The thumbnail is the first thing your subscribers will see in your email newsletter, so it has to be an eye-catching image. Then, YouTube generates three choices of thumbnail images for you to use as the feature image for your video. Once the video is uploaded, add descriptions and tags to your video. You’ll be able to view the upload progress on a status bar on the screen. Next, choose the video file you want to upload and click on “ SELECT FILE” to upload.
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